It’s been 60 days since Christian Dior’s Maria Grazia Chiuri kicked off the Resort season in Marrakech. In that time, Vogue Runway has sent critics to 11 cities around the world to report on the collections. We’ve sat on the beaches of Malibu, the rooftops of Shanghai, and in the halls of the oldest museum in the world in Rome. We’ve seen collections by sunlight and flashlight—and at all hours of the day and night. The biggest takeaway (other than our lingering jet lag)? That Resort season is about fantasy, not reality. For a season so associated with sales—retailers typically allot sizable portions of their budgets to pre-collections, which sit on the sales floor longer than main collections—practicality, ease, and down-to-earth, wearable clothing took a backseat to fun.
The way we’re thinking of it, Resort 2020 is ushering in the era of extra. Maybe the dawn of a new decade has something to do with the fact that the nine trends we’re spotlighting here are not about blending in, but about standing up and standing out. From the sun yellow of Bottega Veneta’s leather shirting to the strict and cinched silhouette of Louis Vuitton’s future-retro corsets, the shades and silhouettes of Resort 2020 are uncompromising in their boldness. Even the most essential items have been transformed—see the ’80s-style, paper-bag waist, pleated trousers at Isabel Marant, and the rich brocade safari jackets at Prada. The message is: You have enough beige trenches, too many navy suits. As we leap into the future, take a risk, and try out some clothing that will do the most.
Mother Agents Are Protective of Your Modeling CareerA mother agency will be very protective of its models just the way a mother bear would be with its cubs. The founder of Ford Models, the late Eileen Ford, was one of the most respected mother agents in the industry. New models actually lived in Eileen's personal residence in New York City and had strict rules to live by. Eileen Ford's expert management and care for her models was legendary and made all the difference in the success of her models and her agency.
Mother Agents Only Get Paid When You DoIf you live in a smaller market outside of New York, Paris, Milan or Tokyo, your mother agency will likely try to promote you to bigger markets. If your mother agency is successful in obtaining representation for you then it will receive a commission from the bigger agency based on the amount you earn.
Typically, an agency will retain 20% of your gross earnings as its commission for finding you work. Then, from that 20%, they will pay your mother agent half or 10% of your gross earnings. Some agencies in the Asian markets can take a 30 - 40% commission, but these details will all be sorted out in written modeling contracts before you travel.
A Good Mother Agent Understands the IndustryRather than focusing on just their own market a good mother agent will need to have excellent connections to outside agencies and a good understanding of how the various markets do business since requirements for models can vary greatly around the world. A mother agent will also have important insider information such as, which agencies pay their models in a timely manner, which agencies have the best bookers, which agencies are the most respected in their markets, and other important information that will help your career.